We are trying to establish how much importance ordinary citizens who are not professional investors and who either directly or indirectly (e.g. through their retirement funds) hold shares of companies, attach to the different characteristics of the companies they invest in when they make decisions. In particular, how much importance they attach to how companies influence the world around them. This research can support our understanding of investment decisions and contribute new data that may improve the allocation of investments to better reflect what matters to ultimate investors. The survey should take about 10 minutes.

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