Political candidates frequently make impassioned appeals on issues of central concern to voters. In this study we are interested in finding out what makes a particular political appeal persuasive. Respondents will read a brief passage from a political speech and respond to a series of questions concerning their reactions to the passage. In addition, we will be asking a few short questions about people’s social attitudes and political beliefs to get a better sense of how voters are thinking about important issues during the current election season. In an era of rapid political change, like the one we are currently experiencing, it is crucial that scholars better understand how political messages resonate with everyday voters and what issues are seen as the most salient. We hope that you will help us do so by participating in our study.

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